Copy Work
Alpha Phi Northwestern Chapter Quarterly Newsletter
A look into one of the quarterly newsletters for my sorority at Northwestern. Tasked to provide updates so current members and alumni can stay connected.
Welly Bandages
- You can put us down as the emergency contact.
- As seen in the parent group chat.
- Minor injury, major independence
- The bandages meant for show and tell
- For the scraped knee that becomes their entire personality for a week.
Possible Print Ad Combo
Headline: You can put us down as the emergency contact.
Tagline: Kid insurance.
Headline: For the scraped knee that becomes their entire perso
Gain: Extending the Sensory Experience of Laundry
Challenge
"Consumers do not see laundry as an extended sensory experience."
Insight
Laundry isn't just a chore; it can be an uplifting, sensory ritual that refreshes and recharges you, much like aromatherapy.
Our Solutions
1. Gain-SMR Influencer Campaign
Concept: Leverage ASMR influencers to showcase the soothing and joyful qualities of Gain products thro
2. TV Commercial Concepts
TVC #1: "Gain a Compliment"
Jess, a young Black woman, navigates a busy day, leaving a trail of floral, vibrant footprints wherever she goes. Compliments on her fresh scent abound, culminating in admirers outside her door. Jess reveals her secret: Gain laundry products.
Tagline:
Gain: Relax, Refresh, Reset.
TVC #2: "Gain the Confidence"
Three women, drained by their daily routines, are rejuvenated by the scent of freshly laundered clothes. The experience transforms their mindset, transporting them to a vibrant runway show. Confidence blooms with every step as they proudly credit Gain for the dazzling transformation.
Tagline:
Gain: Relax, Refresh, Reset.
This work reframed Gain’s products as a gateway t
